At NOMO, we believe in reclaiming your time and focusing on what truly matters: meaningful connections and quality experiences. Our mission is to help people take a step back from social media and reconnect with the moments and relationships that bring real joy.

NOMO was founded by Leonardo Bursztyn, University of Chicago economics professor and one of the world’s leading behavioral economists. Backed by top-tier investors, our team of 10 (and growing!) is passionate about making a real impact on people’s lives.

We kicked things off with a two-week challenge at the University of Chicago in Fall 2024. It was simple: spend less than one hour per day total on TikTok and Instagram and earn rewards like Starbucks drinks, entries for Billie Eilish concert tickets, or donations to local animal shelters. We were blown away by the response: over 900 students signed up in just four days with minimal promotion.

Why NOMO?

Social media has become an overwhelming presence in our lives, often replacing face-to-face interactions with endless scrolling. The impact is staggering: studies show that excessive screen time is linked to reduced mental health, lower productivity, and diminished overall satisfaction. At NOMO, we empower people to take meaningful steps toward changes.

Our vision goes beyond individual impact. By combining behavioral science with community-driven initiatives, NOMO is building a movement. Together, we’re creating a ripple effect of positivity that starts with each person and spreads across communities.

The Road Ahead

We’re on a mission to scale NOMO nationwide. With upcoming launches planned for Southern California colleges in January and a nationwide rollout by March 2025, we’re just getting started. Our goal is to engage millions of challenge participants through regional-led challenges and partnerships with leading companies.

NOMO is more than just an app—it’s a step toward a better, more balanced life. Join us on this journey to reclaim your time, strengthen your relationships, and make every moment count.