NOMO for
NOMO for
Government
Government
Every policy restricts them.
NOMO rewards them.
Every policy restricts them.
NOMO rewards them.
Help the teens in your community scroll less & live more
Help the teens in your community scroll less & live more
Cities and states have led the response to the teen social media crisis: advisories, lawsuits, phone-free school laws, and public health declarations.
Cities and states have led the response to the teen social media crisis: advisories, lawsuits, phone-free school laws, and public health declarations.
Every one of those actions warns, restricts, or takes away. None of them gives teens a reason to get off social media, and none of them reach the afterschool hours where the doomscrolling habit actually lives.
Every one of those actions warns, restricts, or takes away. None of them gives teens a reason to get off social media, and none of them reach the afterschool hours where the doomscrolling habit actually lives.
NOMO is the program behind your policy
NOMO is the program behind your policy
Habit change, engineered by the people who study it
Built by leading behavioral scientists, NOMO uses the science of collective action and incentives to help people reclaim their time. People give so much of their time to social media because everyone else does, so change has to happen together.
NOMO moves whole groups toward a healthier balance with real life, and brand partners reward them for it.
NOMO moves whole groups toward a healthier balance with real life, and brand partners reward them for it.
Why cities, counties, & states choose NOMO
Why cities, counties, & states choose NOMO
For teens
No lockouts & no quitting
For agencies
Nothing to build, staff, or integrate
For leaders
A positive youth initiative your community will see working
For families
Real help at home, embraced by parents
For local businesses
New teen customers walking in, not scrolling past
For budgets
Aligns with teen mental health, prevention, & public health funding
Proven results, backed by rigorous research
Proven results, backed by rigorous research
NOMO turns 15 years of research into a simple goal:
help people scroll less and live more.
In a pilot program at the University of Chicago, participants reported feeling more focused, less anxious, and more satisfied in life.
In a pilot program at the University of Chicago, participants reported feeling more focused, less anxious, and more satisfied in life.
50%
Less time on
social media
Less time on
social media
47%
Drop in reported
depression symptoms
16%
Rise in reported
life satisfaction
Strengthen your community.
Encourage healthier digital habits.
Empower the next generation.
Strengthen your community.
Encourage healthier digital habits.
Empower the next generation.
Give your state, county, or city a proven solution to the scrolling epidemic.
Give your state, county, or city a proven solution to the scrolling epidemic.
The behavioral scientists behind the success
The behavioral scientists behind the success
Leonardo Bursztyn
CEO & Founder
Leonardo (PhD, Harvard) is the Saieh Family Professor of Economics at the University of Chicago and leading expert in behavioral economics. He co-directs the Becker Friedman Institute’s Program in Behavioral Economics Research and leads the Normal Lab. His research shows how social environments shape economic and political decisions across the globe. He is one of the authors of the landmark study on the social media trap.
Angela Duckworth
Scientific Advisor
A MacArthur “Genius Grant” recipient, Rosa Lee and Egbert Chang Professor at UPenn, and bestselling author of Grit, Angela is a leading expert in behavior change and motivation, with a background in neuroscience, psychology, and education. She co-directs the Behavior Change for Good Initiative at Penn and has advised the World Bank, major sports leagues, and Fortune 500 CEOs.
Betsy Levy Paluck
Scientific Advisor
A MacArthur “Genius Grant” recipient and Eugene Higgins Professor of Psychology and Public Affairs at Princeton, Betsy pioneered large-scale field experiments to reduce prejudice, violence, and harmful social norms. Her work bridges social psychology with real-world impact. She is a global authority on evidence-based interventions for shifting behavior and norms at scale.
Matthew Gentzkow
Scientific Advisor
Recipient of the John Bates Clark Medal and Landau Professor of Technology and the Economy at Stanford, Matthew is a member of the National Academy of Sciences and a leading economist in media, technology, and behavior. His research explores the intersection of economics and social influence, with groundbreaking work on how information shapes decision-making and public attitudes.
Leonardo Bursztyn
CEO & Founder
Leonardo (PhD, Harvard) is the Saieh Family Professor of Economics at the University of Chicago and leading expert in behavioral economics. He co-directs the Becker Friedman Institute’s Program in Behavioral Economics Research and leads the Normal Lab. His research shows how social environments shape economic and political decisions across the globe. He is one of the authors of the landmark study on the social media trap.
Angela Duckworth
Scientific Advisor
A MacArthur “Genius Grant” recipient, Rosa Lee and Egbert Chang Professor at UPenn, and bestselling author of Grit, Angela is a leading expert in behavior change and motivation, with a background in neuroscience, psychology, and education. She co-directs the Behavior Change for Good Initiative at Penn and has advised the World Bank, major sports leagues, and Fortune 500 CEOs.
Betsy Levy Paluck
Scientific Advisor
A MacArthur “Genius Grant” recipient and Eugene Higgins Professor of Psychology and Public Affairs at Princeton, Betsy pioneered large-scale field experiments to reduce prejudice, violence, and harmful social norms. Her work bridges social psychology with real-world impact. She is a global authority on evidence-based interventions for shifting behavior and norms at scale.
Matthew Gentzkow
Scientific Advisor
Recipient of the John Bates Clark Medal and Landau Professor of Technology and the Economy at Stanford, Matthew is a member of the National Academy of Sciences and a leading economist in media, technology, and behavior. His research explores the intersection of economics and social influence, with groundbreaking work on how information shapes decision-making and public attitudes.
NOMO for
NOMO for
Government
Government
Every policy restricts them.
NOMO rewards them.
Every policy restricts them.
NOMO rewards them.
Help the teens in your community scroll less & live more
Help the teens in your community scroll less & live more
Cities and states have led the response to the teen social media crisis: advisories, lawsuits, phone-free school laws, and public health declarations.
Cities and states have led the response to the teen social media crisis: advisories, lawsuits, phone-free school laws, and public health declarations.
Every one of those actions warns, restricts, or takes away. None of them gives teens a reason to get off social media, and none of them reach the afterschool hours where the doomscrolling habit actually lives.
Every one of those actions warns, restricts, or takes away. None of them gives teens a reason to get off social media, and none of them reach the afterschool hours where the doomscrolling habit actually lives.
NOMO is the program behind your policy
NOMO is the program behind your policy
Habit change, engineered by the people who study it
Built by leading behavioral scientists, NOMO uses the science of collective action and incentives to help people reclaim their time. People give so much of their time to social media because everyone else does, so change has to happen together.
NOMO moves whole groups toward a healthier balance with real life, and brand partners reward them for it.
NOMO moves whole groups toward a healthier balance with real life, and brand partners reward them for it.
Why cities, counties, & states choose NOMO
Why cities, counties, & states choose NOMO
For teens
No lockouts & no quitting
For agencies
Nothing to build, staff, or integrate
For leaders
A positive youth initiative your community will see working
For families
Real help at home, embraced by parents
For local businesses
New teen customers walking in, not scrolling past
For budgets
Aligns with teen mental health, prevention, & public health funding
Proven results, backed by rigorous research
Proven results, backed by rigorous research
NOMO turns 15 years of research into a simple goal:
help people scroll less and live more.
In a pilot program at the University of Chicago, participants reported feeling more focused, less anxious, and more satisfied in life.
In a pilot program at the University of Chicago, participants reported feeling more focused, less anxious, and more satisfied in life.
50%
Less time on
social media
Less time on
social media
47%
Drop in reported
depression symptoms
16%
Rise in reported
life satisfaction
Strengthen your community.
Encourage healthier digital habits.
Empower the next generation.
Strengthen your community.
Encourage healthier digital habits.
Empower the next generation.
Give your state, county, or city a proven solution to the scrolling epidemic.
Give your state, county, or city a proven solution to the scrolling epidemic.
The behavioral scientists behind the success
The behavioral scientists behind the success
Leonardo Bursztyn
CEO & Founder
Leonardo (PhD, Harvard) is the Saieh Family Professor of Economics at the University of Chicago and leading expert in behavioral economics. He co-directs the Becker Friedman Institute’s Program in Behavioral Economics Research and leads the Normal Lab. His research shows how social environments shape economic and political decisions across the globe. He is one of the authors of the landmark study on the social media trap.
Angela Duckworth
Scientific Advisor
A MacArthur “Genius Grant” recipient, Rosa Lee and Egbert Chang Professor at UPenn, and bestselling author of Grit, Angela is a leading expert in behavior change and motivation, with a background in neuroscience, psychology, and education. She co-directs the Behavior Change for Good Initiative at Penn and has advised the World Bank, major sports leagues, and Fortune 500 CEOs.
Betsy Levy Paluck
Scientific Advisor
A MacArthur “Genius Grant” recipient and Eugene Higgins Professor of Psychology and Public Affairs at Princeton, Betsy pioneered large-scale field experiments to reduce prejudice, violence, and harmful social norms. Her work bridges social psychology with real-world impact. She is a global authority on evidence-based interventions for shifting behavior and norms at scale.
Matthew Gentzkow
Scientific Advisor
Recipient of the John Bates Clark Medal and Landau Professor of Technology and the Economy at Stanford, Matthew is a member of the National Academy of Sciences and a leading economist in media, technology, and behavior. His research explores the intersection of economics and social influence, with groundbreaking work on how information shapes decision-making and public attitudes.
Leonardo Bursztyn
CEO & Founder
Leonardo (PhD, Harvard) is the Saieh Family Professor of Economics at the University of Chicago and leading expert in behavioral economics. He co-directs the Becker Friedman Institute’s Program in Behavioral Economics Research and leads the Normal Lab. His research shows how social environments shape economic and political decisions across the globe. He is one of the authors of the landmark study on the social media trap.
Angela Duckworth
Scientific Advisor
A MacArthur “Genius Grant” recipient, Rosa Lee and Egbert Chang Professor at UPenn, and bestselling author of Grit, Angela is a leading expert in behavior change and motivation, with a background in neuroscience, psychology, and education. She co-directs the Behavior Change for Good Initiative at Penn and has advised the World Bank, major sports leagues, and Fortune 500 CEOs.
Betsy Levy Paluck
Scientific Advisor
A MacArthur “Genius Grant” recipient and Eugene Higgins Professor of Psychology and Public Affairs at Princeton, Betsy pioneered large-scale field experiments to reduce prejudice, violence, and harmful social norms. Her work bridges social psychology with real-world impact. She is a global authority on evidence-based interventions for shifting behavior and norms at scale.
Matthew Gentzkow
Scientific Advisor
Recipient of the John Bates Clark Medal and Landau Professor of Technology and the Economy at Stanford, Matthew is a member of the National Academy of Sciences and a leading economist in media, technology, and behavior. His research explores the intersection of economics and social influence, with groundbreaking work on how information shapes decision-making and public attitudes.