NOMO Rewards
Partner Formats and Creative Specs
1. How to use this document
This is the companion to the NOMO Insertion Order and/or NOMO Reward Partner Agreement and/or NOMO Reward Pilot Agreement (the “Agreement”). The Agreement sets the commercial terms. This document sets what the partner has to deliver, in what dimensions, and by when, so the offer can go live.
Every placement below is optional except the Rewards Carousel tile, which is required for any partner listing in NOMO.
2. Placement inventory
Users browse the Rewards carousel and spend Moments in partners' offers.
ASSET
TYPE
SPEC
NOTES
Cover image
Image
800x800 px or larger, no transparency.
No text baked into the image.
Image center is partially covered by the sentence tag.
Logo
Image
Vector (.svg, .eps or .ai) or 512x512 px or larger .png.
Monochrome, transparent background.
Used in both light and dark themes. Prefer horizontal versions.
Sentence
Text
2 short lines of 1-3 words.
Complements “I’ll use my Moments to…” so always starts with a verb and lowercase.
Example: "build my // dream league"
Offer
Text
Short sentence that promotes the offer benefit.
Example: "Get 3 months of [Product/Service] for free”
Description
Text
Will only be displayed when a user opens the reward from the carousel, below the title. Plain text, no markup.
This is a non extensive but more complete description.
Details
Text
Disclaimers that refer to reward eligibility.
Example: “Only available to new subscribers.”
Instructions
Text
Clear step by step instruction on how to redeem the offer. Ideally 3 to 5 steps.
Example: Tap a link, copy a code, download an app, tap the [X] button, perform the [Y] action, etc.
Destination
Spreadsheet
(See section 3)
Prefer urls over codes for a simpler redemption.
If multiple codes are needed for a single redemption, provide labels for each code.
Category
Choice
Select from NOMO's category list
Restaurants, Food & Beverage Entertainment, Sports & Outdoors Apparel & Fashion, Health & Beauty, Streaming, Leagues & Events, Growth & Learning, Travel, Pets, Mobility, Retailers/Online, Gaming, Technology, Toys & Games, CPG, Other
Availability
Other
City-, Region-, State-, Country-level availability, expiration, eligibility, how many per user, etc.
Example: Los Angeles, valid thru Jan 31, 2027, one per user.
Age rating
Other
Partner's store rating for the title
Required. See section 5.
2.1 Push / In-App Notification (optional, launch and burst moments)
ASSET
SPEC
Title
40 characters max
Body
120 characters max
Deep link target
Must land on the offer detail page
Frequency and send windows are subject to approval by NOMO.
3. Tracking and attribution
Codes model (partner supplies credit): Partner delivers a code batch to NOMO on an agreed schedule. Users exchange Moments for codes in their wallet. NOMO reports redemptions. Partner reports activations on their side. Reconciled monthly.
Unique Links model (partner supplies unique secret links per redemption): Same mechanic as codes, URL as the payload. Link is assigned on redemption and opens wherever the partner points it (wallet, checkout, app deep link, etc.), discount pre-applied. Burned on first use, expires on the agreed window. NOMO reports links issued, partner reports activations by link ID, reconciled monthly. NOMO monitors inventory and auto-notifies the partner to replenish.
General Link model (partner supplies general link with automated discount): Fallback for partners who cannot issue codes or per-redemption links. One NOMO-dedicated URL with the discount auto-applied. No per-user identifier, so attribution is aggregate: NOMO reports Moments spent and unlocks, partner reports orders on the link, reconciled monthly against NOMO's unlock count. Shared URLs leak, so cap total redemptions and set an end date. Codes or unique links preferred wherever supported.
If the partner runs an MMP (AppsFlyer, Adjust, Singular, or similar) and wants NOMO wired in as a media source, that is a scoped engineering project, not a default.
Required from partner either way:
• Deep link format and any required parameters
• Definition of the qualified action, in writing, with an example
• Reporting contact and reporting cadence
• Test credentials or a sandbox build so NOMO can validate the flow pre-launch
4. Delivery timeline
MILESTONE
TIMING
Partner submits all assets and specs above
T minus 10 business days from go-live
NOMO QA, deep link validation, creative review
T minus 5 business days
Partner approves NOMO's rendered preview
T minus 2 business days
Go live
T
Late asset delivery extends go-live date, it does not compress QA.
5. Content and age standards (non-negotiable)
NOMO's audience includes adults and youth, and is utilized by youth as young as 13 years old. Any title listed in NOMO must clear the following before it goes in the carousel:
App store age rating disclosed and acceptable for NOMO's audience
No gambling or simulated gambling mechanics
No loot boxes or paid randomized rewards
No crypto, token, or NFT purchase flows presented to NOMO users
No in-game purchase prompts inside the reward flow itself (OK inside games)
Partner confirms compliance with COPPA and applicable minors' privacy law in every geo where the offer runs
|
© NOMO Brasil Ltda – 63.501.995/0001-94
R. Cerro Corá, 2175 - São Paulo-SP - 05061-450
|
© NOMO Brasil Ltda – 63.501.995/0001-94
R. Cerro Corá, 2175 - São Paulo-SP - 05061-450
NOMO Rewards
Partner Formats and Creative Specs
1. How to use this document
This is the companion to the NOMO Insertion Order and/or NOMO Reward Partner Agreement and/or NOMO Reward Pilot Agreement (the “Agreement”). The Agreement sets the commercial terms. This document sets what the partner has to deliver, in what dimensions, and by when, so the offer can go live.
Every placement below is optional except the Rewards Carousel tile, which is required for any partner listing in NOMO.
2. Placement inventory
Users browse the Rewards carousel and spend Moments in partners' offers.
ASSET
TYPE
SPEC
NOTES
Cover image
Image
800x800 px or larger, no transparency.
No text baked into the image.
Image center is partially covered by the sentence tag.
Logo
Image
Vector (.svg, .eps or .ai) or 512x512 px or larger .png.
Monochrome, transparent background.
Used in both light and dark themes. Prefer horizontal versions.
Sentence
Text
2 short lines of 1-3 words.
Complements “I’ll use my Moments to…” so always starts with a verb and lowercase.
Example: "build my // dream league"
Offer
Text
Short sentence that promotes the offer benefit.
Example: "Get 3 months of [Product/Service] for free”
Description
Text
Will only be displayed when a user opens the reward from the carousel, below the title. Plain text, no markup.
This is a non extensive but more complete description.
Details
Text
Disclaimers that refer to reward eligibility.
Example: “Only available to new subscribers.”
Instructions
Text
Clear step by step instruction on how to redeem the offer. Ideally 3 to 5 steps.
Example: Tap a link, copy a code, download an app, tap the [X] button, perform the [Y] action, etc.
Destination
Spreadsheet
(See section 3)
Prefer urls over codes for a simpler redemption.
If multiple codes are needed for a single redemption, provide labels for each code.
Category
Choice
Select from NOMO's category list
Restaurants, Food & Beverage Entertainment, Sports & Outdoors Apparel & Fashion, Health & Beauty, Streaming, Leagues & Events, Growth & Learning, Travel, Pets, Mobility, Retailers/Online, Gaming, Technology, Toys & Games, CPG, Other
Availability
Other
City-, Region-, State-, Country-level availability, expiration, eligibility, how many per user, etc.
Example: Los Angeles, valid thru Jan 31, 2027, one per user.
Age rating
Other
Partner's store rating for the title
Required. See section 5.
2.1 Push / In-App Notification (optional, launch and burst moments)
ASSET
SPEC
Title
40 characters max
Body
120 characters max
Deep link target
Must land on the offer detail page
Frequency and send windows are subject to approval by NOMO.
3. Tracking and attribution
Codes model (partner supplies credit): Partner delivers a code batch to NOMO on an agreed schedule. Users exchange Moments for codes in their wallet. NOMO reports redemptions. Partner reports activations on their side. Reconciled monthly.
Unique Links model (partner supplies unique secret links per redemption): Same mechanic as codes, URL as the payload. Link is assigned on redemption and opens wherever the partner points it (wallet, checkout, app deep link, etc.), discount pre-applied. Burned on first use, expires on the agreed window. NOMO reports links issued, partner reports activations by link ID, reconciled monthly. NOMO monitors inventory and auto-notifies the partner to replenish.
General Link model (partner supplies general link with automated discount): Fallback for partners who cannot issue codes or per-redemption links. One NOMO-dedicated URL with the discount auto-applied. No per-user identifier, so attribution is aggregate: NOMO reports Moments spent and unlocks, partner reports orders on the link, reconciled monthly against NOMO's unlock count. Shared URLs leak, so cap total redemptions and set an end date. Codes or unique links preferred wherever supported.
If the partner runs an MMP (AppsFlyer, Adjust, Singular, or similar) and wants NOMO wired in as a media source, that is a scoped engineering project, not a default.
Required from partner either way:
• Deep link format and any required parameters
• Definition of the qualified action, in writing, with an example
• Reporting contact and reporting cadence
• Test credentials or a sandbox build so NOMO can validate the flow pre-launch
4. Delivery timeline
MILESTONE
TIMING
Partner submits all assets and specs above
T minus 10 business days from go-live
NOMO QA, deep link validation, creative review
T minus 5 business days
Partner approves NOMO's rendered preview
T minus 2 business days
Go live
T
Late asset delivery extends go-live date, it does not compress QA.
5. Content and age standards (non-negotiable)
NOMO's audience includes adults and youth, and is utilized by youth as young as 13 years old. Any title listed in NOMO must clear the following before it goes in the carousel:
App store age rating disclosed and acceptable for NOMO's audience
No gambling or simulated gambling mechanics
No loot boxes or paid randomized rewards
No crypto, token, or NFT purchase flows presented to NOMO users
No in-game purchase prompts inside the reward flow itself (OK inside games)
Partner confirms compliance with COPPA and applicable minors' privacy law in every geo where the offer runs
|
© NOMO Brasil Ltda – 63.501.995/0001-94
R. Cerro Corá, 2175 - São Paulo-SP - 05061-450