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Build Healthier Digital Habits.

Strengthen School Culture.

Empower Students.

Proven results for your students, backed by behavioral science.

The scrolling epidemic

Teenagers spend close to 5 hours per day on social media, which has been linked to feelings of anxiety, depression, and loneliness.

What is NOMO?

Built by leading behavioral scientists, NOMO is a mobile app designed with students mind that turns 15  years of research into a simple goal:

help students scroll less and live more.

Through challenges, social accountability, and real-world rewards like events and exclusive merch, NOMO helps students scroll less and show up more, in class, in life, and for each other.

School bans end at 3pm.
Doomscrolling doesn’t.

NOMO uses smart incentives to boost focus, sleep, and mental health, improving life and also behavior at school.

Proven results in schools

Backed by research. Built for positive life long outcomes.

In a recent pilot at UChicago:

Scroll time

dropped by

50%

Depression symptoms

dropped by

47%

Life satisfaction

rose by

16%

Productivity

increased by

0.8 s.d.

Students who used NOMO reported feeling more focused, less anxious, and more satisfied with their daily lives.

Why it works for schools

NOMO supports your school’s mission: no extra work required.

Drives better focus and engagement in class
Improves mental health and real life social connection
Easy to implement: no IT integration or training required
Loved by both students and parents

Drives better focus and engagement in class
Improves mental health and real life social connection
Easy to implement: no IT integration or training required
Loved by both students and parents

You choose whether to introduce NOMO to students and/or parents as part of a formal program or you can simply recommend it to the people in your institution. You can also contact us if you need marketing materials for internal distribution (think slides, logos, QR codes, etc.).

Why principals care

Positive school culture

Belonging, trust, and shared purpose.

Student wellness

Addressing anxiety, stress, and screen overuse.

Academic engagement

Improving focus, participation, and outcomes.

Family partnerships

aligning home and school on healthy habits

World Renowned Behavioral Scientists behind NOMO

Leonardo Bursztyn
CEO & Founder
Leonardo (PhD, Harvard) is the Saieh Family Professor of Economics at the University of Chicago and leading expert in behavioral economics. He co-directs the Becker Friedman Institute’s Program in Behavioral Economics Research and leads the Normal Lab. His research shows how social environments shape economic and political decisions across the globe. He is one of the authors of the landmark study on the social media trap.
Angela Duckworth
Scientist Advisor
A MacArthur “Genius Grant” recipient, Rosa Lee and Egbert Chang Professor at UPenn, and bestselling author of Grit, Angela is a leading expert in behavior change and motivation, with a background in neuroscience, psychology, and education. She co-directs the Behavior Change for Good Initiative at Penn and has advised the World Bank, major sports leagues, and Fortune 500 CEOs.
Betsy Levy Paluck
Scientist Advisor
A MacArthur “Genius Grant” recipient and Eugene Higgins Professor of Psychology and Public Affairs at Princeton, Betsy pioneered large-scale field experiments to reduce prejudice, violence, and harmful social norms. Her work bridges social psychology with real-world impact. She is a global authority on evidence-based interventions for shifting behavior and norms at scale.
Matthew Gentzkow
Scientist Advisor
Recipient of the John Bates Clark Medal and Landau Professor of Technology and the Economy at Stanford, Matthew is a member of the National Academy of Sciences and a leading economist in media, technology, and behavior. His research explores the intersection of economics and social influence, with groundbreaking work on how information shapes decision-making and public attitudes.

Leonardo Bursztyn
CEO & Founder
Leonardo (PhD, Harvard) is the Saieh Family Professor of Economics at the University of Chicago and leading expert in behavioral economics. He co-directs the Becker Friedman Institute’s Program in Behavioral Economics Research and leads the Normal Lab. His research shows how social environments shape economic and political decisions across the globe. He is one of the authors of the landmark study on the social media trap.
Angela Duckworth
Scientist Advisor
A MacArthur “Genius Grant” recipient, Rosa Lee and Egbert Chang Professor at UPenn, and bestselling author of Grit, Angela is a leading expert in behavior change and motivation, with a background in neuroscience, psychology, and education. She co-directs the Behavior Change for Good Initiative at Penn and has advised the World Bank, major sports leagues, and Fortune 500 CEOs.
Betsy Levy Paluck
Scientist Advisor
A MacArthur “Genius Grant” recipient and Eugene Higgins Professor of Psychology and Public Affairs at Princeton, Betsy pioneered large-scale field experiments to reduce prejudice, violence, and harmful social norms. Her work bridges social psychology with real-world impact. She is a global authority on evidence-based interventions for shifting behavior and norms at scale.
Matthew Gentzkow
Scientist Advisor
Recipient of the John Bates Clark Medal and Landau Professor of Technology and the Economy at Stanford, Matthew is a member of the National Academy of Sciences and a leading economist in media, technology, and behavior. His research explores the intersection of economics and social influence, with groundbreaking work on how information shapes decision-making and public attitudes.