In October 2024, a pilot experiment was implemented at the University of Chicago with 808 participants.
In October 2024, a pilot experiment was implemented at the University of Chicago with 808 participants.
The primary goal was to curb student usage of Instagram and TikTok by imposing a combined daily usage cap of 60 minutes, for two weeks.
The primary goal was to curb student usage of Instagram and TikTok by imposing a combined daily usage cap of 60 minutes, for two weeks.
Challenge participants substantially reduced their daily usage of TikTok and Instagram by 30.6 minutes or around 50% compared to the baseline (p < 0.01).
Challenge participants substantially reduced their daily usage of TikTok and Instagram by 30.6 minutes or around 50% compared to the baseline (p < 0.01).
After completing the two-week long NOMO challenge, the incidence of feeling depressed nearly halved, dropping from 38.7% to 20.7% (a 47% reduction in depressive symptoms; p-value < 0.001).
After completing the two-week long NOMO challenge, the incidence of feeling depressed nearly halved, dropping from 38.7% to 20.7% (a 47% reduction in depressive symptoms; p-value < 0.001).
Reports of anxiety also eased modestly, and the share of participants who felt easily distracted fell from 47.9% to 36.8% (p-value < 0.01). At the same time, life‐satisfaction incidence climbed from 61.1% to 70.6% (p-value < 0.02).
Reports of anxiety also eased modestly, and the share of participants who felt easily distracted fell from 47.9% to 36.8% (p-value < 0.01). At the same time, life‐satisfaction incidence climbed from 61.1% to 70.6% (p-value < 0.02).
Together, these shifts suggest that reducing social media helped participants feel healthier, happier and more focused. Participants also experienced productivity gains (measured by test scores) of about 0.8 standard deviation.
Together, these shifts suggest that reducing social media helped participants feel healthier, happier and more focused. Participants also experienced productivity gains (measured by test scores) of about 0.8 standard deviation.
Scroll time
dropped by
50%
50%
Depression symptoms
dropped by
47%
47%
Life satisfaction
rose by
16%
16%
Productivity
increased by
0.8 s.d.
0.8 s.d.
Control group
Control group
NOMO users
NOMO users
Students who used NOMO reported feeling more focused, less anxious, and more satisfied with their daily lives.
Students who used NOMO reported feeling more focused, less anxious, and more satisfied with their daily lives.
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© NOMO Technologies, Inc.
Privacy Policy
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© NOMO Technologies, Inc.
Privacy Policy
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Terms of use