Meet NOMO

For Parents

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THE MOST EFFECTIVE WAY TO GET YOUR KIDS OFF SOCIAL MEDIA

Backed by behavioral science research.

Watch video

Sponsor your child

Our new smart allowance feature enables you to set an allowance based on how much your child scrolls on social media.

The scrolling epidemic

Teenagers spend close to 5 hours per day on social media, which has been linked to feelings of anxiety, depression, and loneliness.

What is NOMO?

Built by leading behavioral scientists, NOMO turns 15  years of research into a simple goal:

help your child scroll less and live more.

World Renowned Behavioral Scientists behind NOMO

Leonardo Bursztyn
CEO & Founder
Leonardo (PhD, Harvard) is the Saieh Family Professor of Economics at the University of Chicago and leading expert in behavioral economics. He co-directs the Becker Friedman Institute’s Program in Behavioral Economics Research and leads the Normal Lab. His research shows how social environments shape economic and political decisions across the globe. He is one of the authors of the landmark study on the social media trap.
Angela Duckworth
Scientist Advisor
A MacArthur “Genius Grant” recipient, Rosa Lee and Egbert Chang Professor at UPenn, and bestselling author of Grit, Angela is a leading expert in behavior change and motivation, with a background in neuroscience, psychology, and education. She co-directs the Behavior Change for Good Initiative at Penn and has advised the World Bank, major sports leagues, and Fortune 500 CEOs.
Betsy Levy Paluck
Scientist Advisor
A MacArthur “Genius Grant” recipient and Eugene Higgins Professor of Psychology and Public Affairs at Princeton, Betsy pioneered large-scale field experiments to reduce prejudice, violence, and harmful social norms. Her work bridges social psychology with real-world impact. She is a global authority on evidence-based interventions for shifting behavior and norms at scale.
Matthew Gentzkow
Scientist Advisor
Recipient of the John Bates Clark Medal and Landau Professor of Technology and the Economy at Stanford, Matthew is a member of the National Academy of Sciences and a leading economist in media, technology, and behavior. His research explores the intersection of economics and social influence, with groundbreaking work on how information shapes decision-making and public attitudes.

Leonardo Bursztyn
CEO & Founder
Leonardo (PhD, Harvard) is the Saieh Family Professor of Economics at the University of Chicago and leading expert in behavioral economics. He co-directs the Becker Friedman Institute’s Program in Behavioral Economics Research and leads the Normal Lab. His research shows how social environments shape economic and political decisions across the globe. He is one of the authors of the landmark study on the social media trap.
Angela Duckworth
Scientist Advisor
A MacArthur “Genius Grant” recipient, Rosa Lee and Egbert Chang Professor at UPenn, and bestselling author of Grit, Angela is a leading expert in behavior change and motivation, with a background in neuroscience, psychology, and education. She co-directs the Behavior Change for Good Initiative at Penn and has advised the World Bank, major sports leagues, and Fortune 500 CEOs.
Betsy Levy Paluck
Scientist Advisor
A MacArthur “Genius Grant” recipient and Eugene Higgins Professor of Psychology and Public Affairs at Princeton, Betsy pioneered large-scale field experiments to reduce prejudice, violence, and harmful social norms. Her work bridges social psychology with real-world impact. She is a global authority on evidence-based interventions for shifting behavior and norms at scale.
Matthew Gentzkow
Scientist Advisor
Recipient of the John Bates Clark Medal and Landau Professor of Technology and the Economy at Stanford, Matthew is a member of the National Academy of Sciences and a leading economist in media, technology, and behavior. His research explores the intersection of economics and social influence, with groundbreaking work on how information shapes decision-making and public attitudes.

NOMO builds on

4 fundamental scientific insights

INSIGHT

COLLECTIVE
ACTION

Cutting back on social media together with friends eliminates FOMO.

NOMO makes it fun, social and competitive.

INSIGHT

INCENTIVES AND ACCOUNTABILITY

With NOMO, less scrolling means more rewards and more cash back.

You choose how much to pay. Subscription dollars go back as cash to your child if they scroll less.

INSIGHT

CHANGE
NORMS

NOMO makes real life cool again, incentivizing real-world connections and rewarding them with unique perks.

INSIGHT

POSITIVE
REPLACEMENT

NOMO unlocks perks for happier, healthier activities, building better habits with deals on Duolingo, Calm, AllTrails and many other positive platforms.

NOMO works

Rigorous evidence shows that NOMO cuts scroll time, improves mental health, and boosts test scores.

In trials, NOMO users:

Reduced their scroll time by

50%

Reduced feelings of depression by

47%

Lifted life
satisfaction by

16%

Help your child create a better relationship with social media.

Sponsor your child

NOMO: No Missing Out

Your questions
answered

How does Skin in the Game work?

How are cash-back payments made?

How does NOMO help my child scroll less?

OK, I’m sold. How do I get my child excited too?

How does Skin in the Game work?

How are cash-back payments made?

How does NOMO help my child scroll less?

OK, I’m sold. How do I get my child excited too?

How does Skin in the Game work?

How are cash-back payments made?

How does NOMO help my child scroll less?

OK, I’m sold. How do I get my child excited too?

Get it on

Manage your subscription

Get it on

Manage your subscription

Download app

Meet NOMO

For Parents

Live More

THE MOST EFFECTIVE WAY TO GET YOUR KIDS OFF SOCIAL MEDIA

Backed by behavioral science research.

Watch video

Sponsor your child

Our new smart allowance feature enables you to set an allowance based on how much your child scrolls on social media.

The scrolling epidemic

Teenagers spend close to 5 hours per day on social media, which has been linked to feelings of anxiety, depression, and loneliness.

What is NOMO?

Built by leading behavioral scientists, NOMO turns 15  years of research into a simple goal:

help your child scroll less and live more.

World Renowned Behavioral Scientists behind NOMO

Leonardo Bursztyn
CEO & Founder
Leonardo (PhD, Harvard) is the Saieh Family Professor of Economics at the University of Chicago and leading expert in behavioral economics. He co-directs the Becker Friedman Institute’s Program in Behavioral Economics Research and leads the Normal Lab. His research shows how social environments shape economic and political decisions across the globe. He is one of the authors of the landmark study on the social media trap.
Angela Duckworth
Scientist Advisor
A MacArthur “Genius Grant” recipient, Rosa Lee and Egbert Chang Professor at UPenn, and bestselling author of Grit, Angela is a leading expert in behavior change and motivation, with a background in neuroscience, psychology, and education. She co-directs the Behavior Change for Good Initiative at Penn and has advised the World Bank, major sports leagues, and Fortune 500 CEOs.
Betsy Levy Paluck
Scientist Advisor
A MacArthur “Genius Grant” recipient and Eugene Higgins Professor of Psychology and Public Affairs at Princeton, Betsy pioneered large-scale field experiments to reduce prejudice, violence, and harmful social norms. Her work bridges social psychology with real-world impact. She is a global authority on evidence-based interventions for shifting behavior and norms at scale.
Matthew Gentzkow
Scientist Advisor
Recipient of the John Bates Clark Medal and Landau Professor of Technology and the Economy at Stanford, Matthew is a member of the National Academy of Sciences and a leading economist in media, technology, and behavior. His research explores the intersection of economics and social influence, with groundbreaking work on how information shapes decision-making and public attitudes.

Leonardo Bursztyn
CEO & Founder
Leonardo (PhD, Harvard) is the Saieh Family Professor of Economics at the University of Chicago and leading expert in behavioral economics. He co-directs the Becker Friedman Institute’s Program in Behavioral Economics Research and leads the Normal Lab. His research shows how social environments shape economic and political decisions across the globe. He is one of the authors of the landmark study on the social media trap.
Angela Duckworth
Scientist Advisor
A MacArthur “Genius Grant” recipient, Rosa Lee and Egbert Chang Professor at UPenn, and bestselling author of Grit, Angela is a leading expert in behavior change and motivation, with a background in neuroscience, psychology, and education. She co-directs the Behavior Change for Good Initiative at Penn and has advised the World Bank, major sports leagues, and Fortune 500 CEOs.
Betsy Levy Paluck
Scientist Advisor
A MacArthur “Genius Grant” recipient and Eugene Higgins Professor of Psychology and Public Affairs at Princeton, Betsy pioneered large-scale field experiments to reduce prejudice, violence, and harmful social norms. Her work bridges social psychology with real-world impact. She is a global authority on evidence-based interventions for shifting behavior and norms at scale.
Matthew Gentzkow
Scientist Advisor
Recipient of the John Bates Clark Medal and Landau Professor of Technology and the Economy at Stanford, Matthew is a member of the National Academy of Sciences and a leading economist in media, technology, and behavior. His research explores the intersection of economics and social influence, with groundbreaking work on how information shapes decision-making and public attitudes.

NOMO builds on